When visiting most nonprofit websites, it's not uncommon to come across a static page with little or no graphics. Most of these sites focus on being informative and try to fit as much content on a single page as possible, instead of spending the extra cash to make their site more dynamic. Even worse, the content can be confusing and dry at times. This can quickly turn a potential donor off from giving a donation or even wanting to return to the site in the future. I'm constantly finding myself asking, "What about this site makes me ever want to come back or even refer it to a friend?"
These are the types of things nonprofits need to be thinking more clearly about when it comes to engaging with their donors via the web. I recently came upon a great research article by Jakob Nielsen, who gives a revealing look into how significant deficiencies in nonprofit organizations' websites often fail to provide the information people need to make donation decisions. Please take a minute to read through his article and think about whether or not your organization's site passes the test. Let me know your thoughts.
http://www.useit.com/alertbox/nonprofit-donations.html
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